Cookie Policy
Last updated: 21 October 2026
At trusti, we believe your sexual health is your business. Your online privacy should be, too.
This Cookie Policy explains how we use cookies and similar technologies on our websites, what information they collect, and how you can manage your preferences.
This policy should be read alongside our Privacy Policy.
1. Who We Are
Our websites, www.trustitests.com and www.trustitests.co.uk (together, the “Website”), are operated by:
Trusti Diagnostics Ltd
Company number: 17054212
27 Old Gloucester Street
Holborn, London
WC1N 3AX
United Kingdom
Email: contact@trusti.ca
We are responsible for determining how and why personal information is processed through cookies and similar technologies that we control.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website.
They help websites function properly, remember preferences, maintain shopping sessions and understand how visitors interact with online services.
We may also use similar technologies, such as pixels, tags and browser storage, which can collect or store information about your device or website activity.
Some cookies are placed directly by trusti or our website providers. Others may be placed by third-party services integrated into our Website.
3. How We Use Cookies
We use cookies and similar technologies for the following purposes:
Strictly Necessary Cookies
These cookies are essential for the Website to function properly.
They may be used to:
Enable shopping cart and checkout functionality.
Process orders securely.
Maintain website security and prevent fraudulent activity.
Remember essential session information.
Store cookie consent preferences, once our consent-management system is enabled.
Strictly necessary cookies do not require consent where they meet the applicable legal exemption.
Analytics Cookies
We use Google Analytics to help us understand how visitors interact with our Website.
Subject to your consent, analytics technologies may collect information such as:
Pages visited.
Time spent on the Website.
Website navigation and interactions.
General device and browser information.
Approximate geographic location.
Referral sources and traffic patterns.
This information helps us understand website performance, identify technical issues and improve the customer experience.
Google Analytics cookies are optional. We will seek your consent before using non-essential analytics cookies or similar technologies.
Functional Cookies
Functional cookies may support additional website features, including remembering preferences or enabling optional third-party integrations.
Depending on their purpose, these cookies may require your consent.
Marketing and Advertising Cookies
We may introduce marketing and advertising technologies in the future.
If enabled, these technologies may help us measure advertising performance or understand how visitors interact with promotional campaigns.
We will update this policy and obtain consent where required before activating non-essential marketing or advertising technologies.
We do not authorise the use of identifiable sexual health information for unrelated third-party advertising purposes.
4. Third-Party Services
Our Website uses services provided by other organisations.
These may include:
Framer
Framer provides our website hosting and publishing infrastructure. Technologies associated with Framer may support website delivery, performance and security.
Shopify and Shopify Payments
Shopify provides our e-commerce functionality, including shopping carts, checkout and payment processing.
Some cookies and related technologies are necessary to support secure purchases and order processing. Others, including analytics or marketing technologies, may require consent.
Google Analytics
Google Analytics provides information about website usage and performance.
Where applicable, Google Analytics will be configured to respect visitors’ consent preferences.
Calendly
Our Website may link to Calendly for scheduling appointments or accessing relevant services.
If you interact with Calendly, additional cookies or similar technologies may be used according to the functionality provided and the applicable privacy information.
Third-party services may process information under their own privacy policies. Where they process personal information on our behalf, we seek to ensure appropriate data protection arrangements are in place.
5. Your Cookie Choices
You have control over the use of optional cookies and similar technologies.
Where consent is required, you should be able to:
Accept optional cookies.
Reject optional cookies.
Choose which categories of optional cookies to allow.
Withdraw or change your consent at any time.
Rejecting optional cookies will not prevent you from using the essential shopping and checkout functions of our Website.
Strictly necessary cookies may continue to operate because they are required for essential website functions.
We do not make access to our products conditional on accepting optional analytics or advertising cookies.
Once our cookie preference controls are enabled, you will be able to manage your choices through the cookie banner and the Cookie Settings option on our Website.
You can also manage or delete cookies through your browser settings. However, disabling certain essential cookies may affect website functionality.
6. Cookie Consent
We aim to comply with the Privacy and Electronic Communications Regulations 2003 (PECR), UK GDPR and other applicable UK data protection requirements.
Where consent is required, we will seek it before placing or accessing non-essential cookies or using equivalent tracking technologies.
Consent must be freely given, specific, informed and unambiguous.
You may withdraw consent at any time, without affecting the lawfulness of processing carried out before withdrawal.
We will not treat continued browsing, silence or the use of pre-selected options as valid consent for non-essential cookies.
7. Cookies Used on Our Website
The specific cookies used on our Website may change as our services and technical integrations evolve.
Our cookie inventory will identify, where applicable:
Cookie or technology name.
Provider.
Purpose.
Category.
Duration.
Whether it is a first-party or third-party cookie.
[TO BE COMPLETED: Insert the verified cookie inventory or cookie declaration generated after scanning the live Website with the selected consent-management platform.]
Any cookie declaration incorporated into this policy should accurately reflect the technologies active on our Website.
8. How Long Cookies Remain on Your Device
Cookies may be classified as either session cookies or persistent cookies.
Session cookies generally expire when you close your browser or end the relevant browsing session.
Persistent cookies remain on your device for a specified period or until you delete them.
The duration of each cookie depends on its purpose and the provider responsible for it.
Specific retention periods will be identified in our cookie inventory where applicable.
9. Your Privacy and Sexual Health Information
We recognise that visiting a sexual health website can be sensitive.
We do not intend to use cookies to identify or infer individual STI test results, diagnoses or treatment decisions for advertising purposes.
We do not routinely collect individual rapid-test results through our standard e-commerce process.
We aim to minimise the personal information collected through website analytics and avoid unnecessary disclosure of identifiable sexual health purchasing information to advertising providers.
Where cookie-related information constitutes personal data, we process it in accordance with our Privacy Policy and applicable data protection law.
10. International Data Transfers
Some third-party technology providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism or applicable exception is in place, as required by UK data protection law.
Further information about international transfers is available in our Privacy Policy.
11. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in our Website, technology providers, cookies or applicable legal requirements.
The latest version will be published on our Website with its updated date.
Where changes require new or renewed consent, we will request it as required by law.
12. Contact Us
If you have questions about our use of cookies or how we handle personal information, please contact:
Trusti Diagnostics Ltd
27 Old Gloucester Street
Holborn, London
WC1N 3AX
United Kingdom
Company number: 17054212
Email: contact@trusti.ca
For more information about how we handle personal information and your data protection rights, please see our Privacy Policy.
Last updated: 21 October 2026